SUBTXT is a digital strategy consultancy for platforms, apps and products.

The redesign of the site was a complete reimagining of how a website could look and be built. Instead of thinking in absolutes, such as “This page has this image and this copy,” the new site delivers content in context, based on tagging and user action. We worked with Intel to build the metadata framework that underlies the site and powers the display of relevant content. Homepage
Intel home

Intel Core i7 Extreme Processor detail page
Intel detail