Structured: A New WordPress Workflow + APIs That Keeps Content Separate From Code
Structured is a new web application from SUBTXT. Powered by WordPress, Structured enables content strategists to separate and manage content separate from code, displays and destinations. Visit the website here. Get the download here. Or, read on to learn more. Why do this? Everyone knows that the world’s most used and well known content management ...
User Experience Is Not Design. It’s Strategy.
It’s late and I’m on LinkedIn. Hello. I’ve been really enjoying the work at SUBTXT, my consultancy we started in 2009. However, this year I decided to test the waters, just to see if there might be something full time for me out there. I cast a wide net, looking at both product and UX ...
Top 4 Themes and Quotes from Intelligent Content Conference 2013
For two days, content creators, marketers, CMS folks and others in the information creation and delivery world met at the Intelligent Content Conference in San Francisco to learn from our peers and eat a decent amount of chocolate. SUBTXT led a workshop on data visualizations (see our post from our related 2012 presentation), but thankfully ...
User Experience Design: Keeping it simple is not enough, stupid
“Everything should be made as simple as possible. But not simpler.” – Albert Einstein Whenever I’m tasked with designing the world’s next social-sharing panacea or the next killer direct marketing super-panel interface app, the words make it as stupid-simple as possible are some of the most common I hear from stakeholders. And I understand why. ...
Keys to Explaining Content Strategy (or How Your Keychain is Like a Website)
Christopher Ward, my business partner at SUBTXT and also my husband, recently expressed disbelief and disapproval at my heavy (1/3 pound – yes, I weighed it) and unorganized keychain, which I must admit was an unattractive jumble of keys for locks both current and long forgotten, as well as peeling and defunct reward cards, all ...
How Visuals Can Help Content Strategists Find Their Voice
I just returned home from leading a workshop at the fabulous Content Strategy Workshops in Portland, OR. The workshop title: Worth a Thousand Words – Visualizing Content Audits for the C-Suite. The goal: to give content strategists tools for captivating an executive audience. The unexpected result: giving content strategists power and permission to not just ...
SUBTXT Product a Fast Company Innovation Awards Finalist
Whether running a country or a design consultancy, you do what’s right because it’s right and not because you’re looking for recognition. Now, when recognition happens to come along, we’re not saying we’re too proud to accept it… SUBTXT chose to focus on innovation in 2012 because it was the right thing for our clients ...
Business Goals Want To Be User Goals When They Grow Up
In my fantasy meeting, I lean in toward my client and ask, “Do you want to be right, or do you want to make money?” Of course, I’m also having a really good hair day in this fantasy, and there is no lipstick on my teeth, but in real life I still think I’m onto ...
“Just Port It Over” and Other Delusions
In the last decade, agencies and clients alike became dangerously dazzled by design. Flash was the rockstar, and content merely an annoying stepchild. Mercifully, times have changed. But some vestiges of the previous era persist, including my personal (non) favorite, the “port over.” Here’s how this dreaded request usually surfaces: toward the end of a ...
Recent Comments